Hyundai’s sister brand Kia is all set to enter the Indian market soon. The company is in talks with the Indian administration to get a land to set-up their own plant in the country. In the meantime, the Korean company has started developing India-specific models at Hyundai’s R&D facility in Hyderabad.
According to Kia, the brand will cater to the price-conscious segment of the market and the focus will be on developing localised products to keep the price competitive.
Kia is very serious about tapping the growing Indian market and it shows through their effort of product development much before setting up the base in India.
Kia will exploit Hyundai’s establishments in India will also share vehicle platform to bring in their products. We can see similar products like Renault-Nissan and Bajaj-KTM alliance in India but that said, Kia products will be positioned below the Hyundai products.
The Indian strategy of Hyundai-Kia will be very different from their global strategy which positions Kia as a premium product.
The company has been offered lands in Tamil Nadu and Andhra Pradesh by the Indian government that should serve them as a base in India.