Tata launched the all-new Harrier earlier this year in the Indian market. The much-awaited car amassed a lot of bookings even before the price announcement and is consistently outselling its competitors like the Mahindra XUV500 and the Jeep Compass. In the month of April, Tata sold as many as 2,075 units of the Harrier while Mahindra XUV 500 found 1,508 customers and a total of 1,208 units of Jeep Compass were sold in the market in the same period. What are the real reasons behind the success of Tata Harrier in the market? Well, here are five reasons that make it more popular than the competitors.
Value-for-money
The Tata Harrier has a massive value-for-money advantage. The base version of the Tata Harrier is priced at Rs 12.69 lakhs, ex-showroom, which is much lower than the base price of Jeep Compass, which gets a tag of Rs 15.6 lakh, ex-showroom, Delhi but that’s a petrol-powered variant. The most affordable variant of the diesel engine powered Jeep Compass is for Rs 16.61 lakh. The XUV500 is more competitively priced at Rs 12.66 lakh, ex-showroom but it misses out on several features.
The base XE variant of the Tata Harrier gets features like projector headlamps, dual-function daytime running lamps that work as turn indicators, door mirror-mounted logo projection, electrically-adjustable ORVMs, rear parking sensors, dual airbags, ABS and EBD. The base variant also gets telescopic adjustable steering and all four power windows.
Street presence
With the IMPACT 2.0 design language, the Tata Harrier looks unique on the roads. The trend of offering separate DRL housings and main cluster can be seen in many international cars but Tata Harrier is currently the only car in the segment to offer it. Also, Tata Harrier is huge in dimensions. It is even bigger than the XUV500 when it comes to the size, which makes it extremely intimidating on the roads and causes the heads to turn. The Harrier has a massive street presence when compared to any of the competitors.
Looks unique
Tata has now started designing extremely eye-catchy vehicles. Even the likes of Tigor and Nexon have these special characteristics that make them unique in the segment. The Tata Harrier is massive and Tata has given it a futuristic design. It is the first car that follows the IMPACT 2.0 design language of the brand. With its floating roof and thick chrome window underlining, the Harrier looks very premium. Also, the huge front headlamps and its unique positioning in the bumper add a character to the SUV. At the rear, the Harrier gets huge LED tail lamps that are connected with the help of a black stripe. The whole package of the Harrier looks extremely good.
Spacious
Since the Harrier gets the advantage of having a huge cabin, it also translates into big cabin space. The Tata Harrier offers 5-seats with a boot space of 425 litres, which is quite big for the segment. Also, there is ample headroom and legroom in the rear seats of the car to stretch out comfortably. The Harrier offers a lot of space when compared to the Jeep Compass.
Lots of safety features
Indian customers never kept safety as a critical point when choosing vehicles. However, the trend is changing. Last year, Tata Nexon became the first-ever made-in-India car to receive the 5-star safety rating from G-NCAP. In the Harrier, Tata offers numerous safety features like 6-airbags, solid build quality, off-road ABS, ABS+EBD, 14-function ESP with features like cornering ABS, disc wiping, automatic hydraulic brake adjuster, brake assist and much more. The Harrier is quite loaded when it comes to safety.
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